ConcRE_t coffee with Matthew Jablonowski
Sylwia Hull-Wosiek
ConcRE_t coffee has signed up as a regular part of our activities. This time our guest was Mateusz Jablonowski - consultant, trainer, passionate and practitioner of Employer Branding, co-author of the book "Employer branding. A Practical Handbook". What content was covered? Read! And be sure to listen!
Employer Branding is an important but strategic activity for companies that care about attracting talent to the organization on the one hand and keeping those who are on board on the other. As our guest says: "EB is the creation, design and implementation of activities, tools, projects to promote and showcase the company as an employer. It's also giving answers to potential candidates as to whether the company we are promoting is the company for them."
EB activities should not be incidental flashes but a well-thought-out and planned strategy. With this approach, a road map can be developed and individual activities can be implemented. At the same time, it is worth remembering - as Matthew has pointed out more than once - that it is important to show the truth. The second point to remember is that EB is a marathon, not a sprint.
When designing EB activities, we can base them on the talent path. It consists of the following elements:
- Awarnesse - building awareness that the company exists, that it employs people with a particular specialty, what it does. It's giving general information that builds understanding of what the company is.
- Consideration - getting potential candidates and potential candidates interested in working for a particular company.
- Desire - to arouse desire among candidates to work for the company.
- Participation - involving male and female employees in promoting the workplace.
- Parking - accompanying an employee who is leaving the company and keeping in touch with him_her (maintaining alumni relations).
Finally, a handful of inspiration:
https://www.facebook.com/ebmasters
https://traffit.com/pl/owocowe-wtorki-podcast/
https://www.instagram.com/ten_od_eb/
https://onepress.pl/…/employer-branding-praktyczny…
