Creativity only for the creative industry. Nothing could be further from the truth!
Sylwia Hull-Wosiek
Creativity, understood as the ability to create new and valuable things, is needed by everyone, in every industry, so manufacturing companies should not be afraid of it.
Why reach for custom solutions? Why trust Creativity experts? What are the real gains from this. Malgorzata Dobies-Turulska Director of the largest Ikea factory in the world talks about this and much more
Manufacturing companies have always been looking to optimize and save money. When the usual paths, patterns of operation fail, when we feel that we have come to a standstill and work on a challenge does not give the desired results, there is a need for a new opening. This is a good time for a fresh look and a concrete solution - Creative Workshops, Design Sprints, Design Thinking Method.
Creative workshops prove to be not only fun, but most importantly solve real challenges.
And what advantages of using creative methods the interview protagonist sees-provide concrete solutions for the here and now, and ones that the company implements long-term
-working in non-obvious teams, getting to know another point of view
-building cooperation
-understanding the processes
-building an organizational culture based on diversity
-FUN! - good time together
And what does Malgorzata Dobies-Turulskaya recommend to stimulate your energy, curiosity and openness
- Talking to people, making new friends, being open to others
-Driving in silence ? This time and this space just for yourself
-Running as a wonderful cleansing of the mind-it will make ideas come on their own
-Reading many books in different fields, often at once! Books are first and foremost a source of inspiration in finding one's reference point.
book recommendations:
-Leonora Carrington Listening Trumpet
-Boys a story about our grandmothers by Joanna Kuciel- Frydryszak
-Audiobook Maria Curie by her daughter Eve Curie
