Creativity+Thinking
Sylwia Hull-Wosiek
Creativity+Thinking is our proprietary method that has been developed through years of experience and work through Design Thinking.
It is the answer to how to design the process even better to respond even more effectively to the real needs of users, also taking into account the development and needs of the project group.
Creativity+Thinking is our proprietary method in response to years of experience working with the Design Thinking method .
It addresses how to design the process even better to respond even more effectively to the real needs of users, also taking into account the development and needs of the project group.
Creativity+Thinking - creative solution design
Creativity+Thinking (C+T) is a proprietary creative solution design method that has specific work steps and specific tools.
What differentiates C+T from Design Thinking is the order of the stages - in Creativity+Thinking, we first broaden the perspective (including by studying trends), and then research and generate solutions.
In this method, we put a very strong emphasis on the project team and their motivation throughout the project, so that the team identifies with the solutions developed.
The C+T process yields results that are not only creative, but also responsive to real needs and implementable.
Stages of the Creativity+Thinking process
Design Thinking and Creativity+ Thinking are iterative processes, but they are based on a systematic approach to design in which each stage matters. Both the order in which the successive stages are introduced and the fact that none of them should be skipped are important. Only by meeting these criteria can we speak of a complete, well-executed process.
- Selection of the project team - the optimal team consists of 5-6 people with different roles and competencies.
- Defining the goal - naming the problem and defining the goal we are pursuing sets the direction of the search.
- Defining the challenge - defining the challenge should be an attractive but relatively realistic visualization of the goal achieved.
- Looking for inspiration - going beyond the team's area of expertise broadens perspectives and initiates the search for solutions inspired by new knowledge. At this stage we look at, among other things, social trends in the world, new work methods, good practices from other industries. Inspirations are selected according to the topic, and the goal is to look further than we have so far
- Research - qualitative research, such as interviews with customers of a project product or service, makes it possible to extract so-called insights, or key insights for further work.
- Generating solutions - a stage that lasts after both stage 4 and stage 5. Until this point, we write down all possible ideas.
- Solution selection - the selection of a single idea is made possible by the adopted criteria of feasibility of implementation and business benefit.
- Prototyping - presenting the selected idea in the form of a prototype (in the form of a mockup, storyboard, acted out scene, cardboard, poster, etc.) reduces the risk of failure and verifies that everyone understands the idea in the same way.
- Testing-Presentingthe idea to the target audience allows you to gather feedback and identify improvements.
- Prepare for implementation - taking into account improvements from testing allows you to prepare the project for implementation (according to the selected project management method).
Design Thinking and Creativity+ Thinking are iterative processes, but they are based on a systematic approach to design in which each stage matters. Both the order in which the successive stages are introduced and the fact that none of them should be skipped are important.
Only by meeting these criteria can we speak of a complete, well-executed process.
What is unique about Creativity+Thinking?
- the way teams are selected - based on the action and thinking styles of the participants, we create diverse and committed teams
2. creative leaps - we use techniques that trigger the "spontaneous child" in the participants and motivate them to find out-of-the-box solutions
3. business validation of solutions - we make sure that solutions are implementable, fit within time and budget, and meet user needs
4. the needs of the members and the client we design for are as important to us as the needs of the EARTH. Earth is a key stakeholder for us in every project
5. before entering the empathization stage, we study the broad context taking into account all elements around the project that may affect it, including: trends, economic factors, technological factors, etc.
