ConcRE_t coffee with Marta Karwacka
Sylwia Hull-Wosiek
The interview with Marta Karwacka, sustainability expert and senior manager at Deloitte, conducted by Katarzyna Andrzejczyk-Briks, focused on the phenomenon of greenwashing.
Guestcini explained that greenwashing involves misleading consumers by companies that claim to be green but have no proof of this. She noted the growing awareness of consumers and their demands for clear and specific information about companies' sustainable operations.
During the discussion, various forms of greenwashing were discussed, such as "green labeling" (false green labeling), "green shifting" (shifting responsibility to consumers), "green lighting" (emphasizing single green actions while omitting harmful practices) and "green hushing" (avoiding discussion of ESG-related actions).
Marta Karwacka stressed that companies face new regulations, such as the CSR-RD directive on non-financial reporting and the Green Claims directive on sustainability communications. She noted that companies will have to change the way they report and communicate to avoid accusations of greenwashing.
The discussion revealed that current and future regulations require companies to be authentic and transparent in communicating about their sustainability efforts. Karwacka noted that a systemic change is needed, both within companies and in society, to effectively combat greenwashing and promote true environmental responsibility.
The meeting concluded by saying that consumers and citizens are increasingly influencing companies, forcing them to be more responsible and transparent on environmental and sustainability issues.
In conclusion, this meeting at Concordia Design with Marta Karwacka revealed the complexity and urgency of the greenwashing issue. In an era of growing environmental and social awareness, understanding how companies communicate their sustainable actions becomes crucial. The discussion showed how important it is for companies to be authentic and transparent, and how much influence consumers and citizens have in shaping business practices.
See the entire recording of the meeting with learn more about the problem of greenwashing and social and environmental responsibility in today's world. This is not only valuable knowledge for those involved in business, but also for every conscious consumer and citizen.
