Research and trends
Wondering how to prepare your company for change and create business innovations? How to understand the needs of your customers/team and the changes in their lifestyles?
Finally - how to stay ahead of the competition and adapt to the changing reality? Is it possible to somehow...predict it? We don't have a magic bullet!
Instead, we have the knowledge and experience to help you spot the signals of change in time and adjust your business models and organizational culture.
How do we work? Using research and trend analysis, which translates into an effective product, service design process.
Lectures and workshops on trends are an excellent opportunity to reflect on the company's place in a rapidly changing reality and the direction of its development. Working with trends helps you make decisions and respond effectively and timely in a world of constant change.
Trends in Business are practical tools for creating new and valuable solutions to meet user needs. They teach how to adapt business to dynamic realities and make you immune to crises.
- How to understand customer/employee needs and lifestyle changes?
- How to prepare for business changes and increase resilience to uncertainty?
- How to get ahead of the competition and differentiate yourself positively from other companies?
- How to design a new product, service, event, communication, culture of an organization?
- How to create an innovative environment and a learning organization?
- How do you build a team and how do you grow as a leader (HR, L&D)?
- consumer lifestyle
- product and service design
- technology
- interior architecture (work / residential / retail / visual merchandising)
- education and entertainment
- food and rest, wellness
- labor, teams and leaders, HR and L&D
How do we work with trends?
We educate
We prepare teams to work independently and systematically with trends. We teach how to observe, collect and analyze trends and signals of change. We design with our audience ways to work with trends and signals of change that will work for their company or organization, because they are tailored to its needs and constraints.
We inspire
clients with interactive lectures (power speech) on trends and signals of change and futures thinking in the selected industry and area. Each lecture is developed individually, based on the goals we define together and the contexts we want to show.
We support during design processes and implementations
With creative techniques, we move from trends and insights to ideas and solutions. This will help you successfully create a new product or improve a current one, design a service that will benefit your target audience as it responds to the needs of your users - resulting in implementation success!
The effects of working with our team:
Design processes and implementations
Working with trends and signals produces better designs and implementations. We have worked with many companies in Poland and there is a high probability that you are using solutions - products, services, venues, events that have been created between However, the work of trend watchers resembles that of a "ghostwriter", so we can't show you everything in a case study.
Trends and Signals of Change Maps and Reports
Trends and Signals maps are plentiful, but our secret power is that we create dedicated maps for specific companies and project challenges based on mega trends and global trends. The maps help you navigate and find your way to a better future for your company.
Trend reports and signals of change in a selected area
identify current and future user needs, map the broad context (STEEP) in which your business operates, and inspire solutions.
Reports developed by our team in the selected area
S Social - socio-cultural
T Technological
E Economic - economic
E Enviromental - environmental
P Political
We look at selected areas and industries and then juxtapose knowledge from observations and trend analysis with qualitative and quantitative research. We combine futures thinking with a perspective of the here and now (research). Learn about the implementation and benefits of conducting research, all through the Eyes of a Researcher.
Knowing what trends lie ahead is not enough. It is important to have a whole research process to diagnose the broader context, including knowing the insights, identify customer needs - conscious and unconscious, as well as the current market situation - all this allows you to embed the current state of your organization, as a result, new products or services will be adaptable and translatable to the impact of the latest trends.
- thorough analysis of the indicated phenomenon, which allows you to better understand the signals of change,
- Learning about your user's needs, so you can accurately tailor your product or service to your audience's expectations,
- provide more information, enabling accurate preparation of go-to-market strategies,
- Analyze your audience's behavior when interacting with your product or using your service, which gives you the necessary feedback on your product/service even before you roll it out to the market, as a result, you generate savings and reduce implementation risk.
Do you want to create a new product/service or innovate?
Prepare well and create an implementation strategy in line with the latest trends. Conduct research that will give the necessary feedback on the innovation to be introduced. Contact us and find out more!
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- Companies and designers looking for inspiration to create new products, services, events
- Companies and designers who are looking for innovative solutions
- Companies developing new business competencies in teams
- Product, communication and service designers
- HR and L&D departments
- Social innovators and NGOs
