Service and product design
How to increase the efficiency of your organization, products and services? With well-designed products and services! Concordia Design's team of expert people will help you start thinking about your company's offerings and structure through the lens of real user needs and your own development strategy. All this to make your products and services more attractive, and as a result - stand one step ahead of your competition!
Service / product design is a strategic design approach. During a collaborative workshop with the help of Concordia Design's expert people, a new customer path design is created based on the needs of the users and the company. Service / product design puts people at the center of design, so you create better services and products fully tailored to the needs of your target audience and emphasize the values your customers follow.
- You are introducing a new product or service,
- you notice a decline in customer satisfaction and want to diagnose the problem,
- you plan to expand your business - for example, to other markets,
- You are introducing new technologies or online services,
- You want to innovate an existing product or service,
- you have a challenge that you want to diagnose and find solutions ready to implement.
What do you gain by choosing service/product projection?
AN IMPROVED CUSTOMER PATH
, which will ensure that the recipient's contact with your company ends with the kind of result you expect - primarily a completed shopping cart.
YOU WILL RECEIVE READY FOR IMPLEMENTATION SOLUTIONS
, which will be the answer to the diagnosed challenge, which will improve the functioning of your organization and generate real profits.
A set of values based on the needs of your company's audiences that will generate CUSTOMER LIABILITY to YOUR ORGANIZATION and their greater satisfaction - because nowadays sales and customer loyalty is not just about a good price, but a whole philosophy of operation.
ADAPTING PROCESSES
to the size and condition of your business, including in a growth situation - you are assured that well-designed services and processes will also be scalable when you decide to expand your business.
SAVINGS
and reduction of business risk, because the solutions we prepare are researched and tested on a real audience, so you are perfectly prepared for implementation - such as an innovative product or service.
How do we work? Learn about the stages of the service / product design process.
Let's get started! In the first step, we get to know your business and the market in which you operate. We identify customer problems and needs, talk to all stakeholders of the service: users, investors, employees or suppliers. It's a time of research, surveys, observations. All this is done to best understand the problem area and define the purpose of the project.
Activities and tools offered in this module: user research, context analysis (trends), user experience mapping, user personae, iterative design process.
It's time to draw conclusions! Based on the collected interviews and observations, we define the goals and KPIs of the project. At this stage, we already have very clearly defined the expectations of the audience and the sources of existing problems. Our project challenge is clearly defined.
Activities and tools offered in this module:
Setting SMART goals, mapping and defining problems, HMW method, defining and verifying KPIs, workshop work with stakeholders.
Now is the time to look for solutions. We combine diverse competencies and perspectives to generate as many ideas and concepts as possible. Then, maintaining the evaluation criteria defined in the earlier stages, we select solutions that are a real answer to customer and market needs, and that can be implemented smoothly.
Activities and tools offered in this module: session brainstorming, creative techniques, benchmarking analysis, trend analysis, team workshops.
We move on to testing the selected solutions. We create prototypes and then study the user experience, catching elements and areas that should be improved and enhanced. We verify that the proposed answers to the design challenges actually achieve the intended goals.
Activities and tools offered in this module:interactive prototyping (at different maturity levels), usability testing, stakeholder consultation, heatmapping
We stop to objectively evaluate the prepared solutions. We look at the effects of the changes the designed service has caused in the audience. We check how it implements the company's strategies and goals, as well as the needs of the market. We build awareness around the new solutions and make business decisions about the future direction of development.
Activities and tools offered in this module: session-based user testing, stakeholder meetings, reporting and presentations.
Are you interested in the service design process? Would you like to schedule a meeting to determine your needs and challenges? Feel free to contact us.
