When it comes to employer branding, only with Adrian Martinez-organizer of the I Love HR event.
Sylwia Hull-Wosiek
What for the interviewee is Employer branding - it is simply building the image of the employer, i.e. what kind of a place we are to work, what kind of culture there is in our company, what kind of people work for us. We are assuming here that each company and its employees have something interesting unique to say to show, and it is on this that it is worth building on in creating and building the image of the employer.
Employer branding, by definition, should originate from the company's strategy and should connect with the company's goals. The person who deals with employer branding in the company must have the ability to communicate with employees, engage and support them, and at the same time be familiar with the tools of Mass Communication in building an external image.
And is it possible to think about employer branding in small companies? Here's Adrian Martinez's prescription.
The easiest way to start is with an internal analysis. What do people value in our work? How do they perceive the workplace? What is important to them? What values are important to them?
We also analyze what is happening externally. How is the company perceived? We analyze our competition in terms of potential employees, who are we really competing with for talent, where are employees leaving? Where do most employees come from and why? The recruitment process itself can also be evaluated.
Ultimately, it is necessary to draw conclusions from the analyses. Ask yourself questions about what can be improved, what we want to achieve what our goal is. Create a unique value proposition for potential employees.
What distinguishes us as employers, what we will bet on, what we will support internally and expose externally. It is important to devote a lot of time to analysis because with the information gained, the next stages of image building will be easier.
We will hear more about employer branding at the I Love HR Conference which is coming up on 29.11!
And for a foretaste of the polecjaki from Adrian Martinez:
-Maja Gojtowska: Onboarding Employees. To make the beginning not the end; Candidate Experience. Still a candidate or already a customer? blog https://gojtowska.com/blog/
-Olga Zolkiewicz blog https://how2hr.pl/
-Maciej Czerwonka: podcasts
-James Ellis: newsletter
-Paulina Mazur blog https://paulinamazur.com/blog/
-Matthew Jablonowski https://www.m-jablonowski.com/
