We are from services! We are at your service!
Katarzyna Rząsa
From our perspective, what is worth knowing about service design?
What challenges will it help you solve? We invite you to read more.
Service design. What it is.
Service design is a multidisciplinary methodology for creating new services or optimizing existing ones so that what a company offers brings the greatest possible value to both the business and the customer. The SD approach is human-centered and collaborative. It relies on tools to visualize and share knowledge within the team, such as needs research, visualization of target groups in the form of personas, solution prototypes, and process mapping on the user and company side. It offers a comprehensive set of tools, and is a process encapsulated in iterative and flexible cycles.
When is it worth reaching for service design?
● You are introducing a new product or service: Service Design will help optimize the entire customer paths making the solution you are introducing more attractive and efficient.
● You are experiencing a decline in customer satisfaction or want to improve the customer experience: when you notice a decline in customer satisfaction, Service Design will help identify and solve potential problems. You intend to improve the experience of your customers in using an existing service, or you intend to launch solutions that will bring real benefits to users and your organization.
What can you work out with service design?
With the help of service design, your team will design any online and offline service. This process will be perfect for creating digital products and innovative technologies in constructing a customer service path, managing human resources or building public projects.
What is our approach to design?
First: I think, so I design.
When we embark on service design, we switch to a way of thinking that combines pragmatism with a creative approach. It is pragmatic on the one hand and creative on the other. In the creative search for solutions, we are extremely sensitive to the needs of the user at all points of his contact with the service, while all the time analyzing the technical capabilities, human resources or business aspects of the company, so that during the process we go from creating a vision to implementable concepts or artifacts.
Second: For the people, but with the planet in mind.
The services we design are always close to people and respond to the challenges of the modern world.
We believe that companies, in order to remain competitive, should first understand the needs of their users. Therefore, users are an integral part of the process of creating our solutions, and understanding their individual experiences is the starting point for effectively shaping services and solutions.
Third: different perspectives and co-creation.
Service Design is a team game: the more representatives from different backgrounds, the more effective the solutions. The key, however, is the tooling and substantive facilitation of this discussion. We invite all stakeholders into the service design process: end users and company employees, who bring different perspectives on needs and functionality to provide a comprehensive view of the issue.
Fourth: building experience.
We understand and anticipate the behavior of the recipient of your service, viewing it as a sequence of interrelated activities. In the design process, we don't just focus on the moment of contact between the user and the solution, but carefully plan and visualize every important element before, during and after the interaction. We create a sequence of events and observe their impact on the recipient.
Fifth: Optimize processes.
The most important thing is invisible to the eyes, especially when it comes to creating innovations. Behind every well-designed service there are processes hidden from users that determine the satisfaction of the experience. That's why in our search for solutions we take into account both the elements the user encounters directly and all the tools and behind-the-scenes activities.
What else is important to us?
At every stage of the service design process, we strive to meet the needs not only of the service users, but also of your company. We examine how solutions affect the effective functioning of the entire organization. We take a broader perspective, while focusing on individual aspects to bring value to all stakeholders. In addition, by inviting you to design services, we engage you in a specific, collaborative process that is based on the aforementioned design thinking and divided into stages. Each company comes with different issues so the process goes differently, but the focus is always on discovering needs, creating solutions, prototyping and implementation.
If you have any questions, we are at your service!
We would be happy to talk!
